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Welcome to the Aging Strategy Coaching Academy (ASCA)!
Make a lucrative living while serving others.

At the Aging Strategy Coaching Academy (ASCA), we prepare coaches to guide families through the complexities of aging with confidence, compassion, and clarity. Our program is the first of its kind focused entirely on aging care planning and family dynamics.

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For those who want to follow Care Right Inc.’s service model, ASCA provides the ideal training ground—offering tools, structure, and a proven approach that mirrors the successful methods used by Care Right to support families across the nation.

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Through a true coach approach, ASCA students are mentored and supervised using the same methods they’ll use with future clients. Each student is paired with an experienced ASCA mentor or coach to ensure they receive personalized guidance and meet the highest standards of coaching excellence.

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Ready to lead the way in aging strategy coaching?

Meet our Founder Annalee Kruger 

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Annalee Kruger is a nationally recognized aging strategist with over 28 years of experience helping families take control of the aging journey with clarity, confidence, and compassion. As the founder of Care Right Inc., Annalee has worked alongside countless families, turning moments of overwhelm into opportunities for meaningful planning, stronger communication, and better outcomes for aging loved ones.

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Driven by her passion to change how families approach aging, Annalee created the Aging Strategy Coaching Academy (ASCA)—the first accredited program of its kind. Through ASCA, she is training a new generation of Aging Strategists, empowering professionals to guide families with expertise, empathy, and confidence in navigating an increasingly complex world of care.

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Annalee believes that with the right guidance, every family can move from crisis to confidence. Her mission is to inspire lasting change in the way we prepare for and experience the aging journey. Learn more at CareRightInc.com.

About the Aging Strategy Coaching Academy (ASCA)

The Aging Strategy Coaching Academy (ASCA) is the only coaching program that provides comprehensive training on the real-world challenges families face—including family meetings, difficult dynamics, caregiving, dementia progression, senior care costs and options, and end-of-life planning. This program goes far beyond theory, preparing coaches to lead families with structure, empathy, and purpose.

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Founded by nationally recognized aging expert Annalee Kruger, ASCA was created to fill a critical gap in caregiving support. With over 28 years of experience guiding families through caregiving crises, dementia, and long-term care planning, Annalee saw firsthand how often professionals were unequipped to truly help. ASCA was born out of a mission to change that—to train compassionate, highly skilled coaches who can support families through the aging journey with clarity and confidence.

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ASCA is an ideal path for:

  • Burned-out healthcare professionals who still have a heart for serving families and seniors

  • Individuals who’ve been downsized and are ready to launch their own senior care consultancy

  • Retirees who know they have more to offer and want to support families through caregiving and aging transitions

  • Existing business owners looking to expand their services and add a meaningful revenue stream

 

We are proud to uphold the highest standards in coaching and professional development. Our curriculum is built on core coaching principles and a strong ethical foundation, with every student receiving personalized mentorship and supervision using the same coaching approach they’ll use with clients. At ASCA, we don’t just certify coaches—we shape confident, compassionate leaders in aging care planning.

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Our Vision:
To elevate the way families experience aging by developing a new generation of highly trained, compassionate Aging Strategist Coaches who lead with expertise and integrity.

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Our Mission:

To deliver world-class coach education that empowers professionals to support families through aging planning, improved communication, and effective advocacy—transforming crisis into confidence and overwhelm into peace of mind.

Programs & Curriculum

At the Aging Strategy Coaching Academy (ASCA), our program is thoughtfully designed to prepare you for real-world aging strategy coaching. Our structure ensures a rich, practical learning experience grounded in coaching excellence, aging care expertise, and support for complex family dynamics.

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Program Overview

The Aging Strategy Coaching Academy (ASCA) is a 100% online program designed to fit seamlessly into your professional life while offering a comprehensive, guided learning experience. The certification spans six months and includes over 150 hours of structured learning modules. Most students complete the program within four to six months, depending on their schedule and pace.

 

The curriculum combines expert-led instruction, peer collaboration, mentor coaching, and hands-on application. Students are immersed in aging planning, dementia navigation, family communication, and advocacy, all while developing strong, practical coaching skills. Weekly live virtual classes, office hours with founder Annalee Kruger, and ongoing mentorship ensure each student receives personalized support and guidance aligned with ASCA’s high standards of excellence.

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What You'll Learn

ASCA’s curriculum is designed to equip you with both the practical knowledge and coaching tools needed to confidently guide families through the aging journey. You’ll gain a deep understanding of:

  • The aging process and dementia progression

  • How to facilitate productive, compassionate family meetings

  • The different levels of senior care and how they are paid for

  • The true costs of care and how to help families plan accordingly

  • How to develop comprehensive, personalized aging plans

  • Supporting clients through crisis with clarity and confidence

  • The importance of emergency preparedness, including the Grab-and-Go 

  • Providing excellent customer service in emotionally charged situations

  • Shifting from an employee mindset to a successful business owner

  • Effectively marketing yourself as an ASCA-certified coach

  • Building a business that is both meaningful and financially rewarding

You’ll also receive exclusive access to founder Annalee Kruger’s curated referral network—helping you expand your professional reach.

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Key Learning Outcomes
By completing the ASCA program, you will:

  • Develop essential coaching skills grounded in caregiving and aging planning principles

  • Facilitate family meetings with confidence and neutrality

  • Build Aging Plans tailored to each client’s needs

  • Navigate difficult family dynamics with empathy and strategy

  • Advocate effectively for aging individuals and vulnerable adults

  • Provide actionable coaching support to families in crisis situations

 

Course Topics & Modules

  • Foundations of Aging Strategy Coaching

  • Understanding Aging, Dementia Progression, and Care Options

  • Mastering the Family Meeting Process

  • Building and Implementing Aging Plans

  • Navigating Family Conflict and Communication Barriers

  • Advocacy and Protecting Vulnerable Adults

  • Ethical Considerations and Professional Practice in Aging Strategy Coaching

  • Preparing for Certification and Ongoing Professional Development

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Duration & Format

Your training experience will include:

  • 150-Hour Certification Program completed over 6 months

  • Live Virtual Classes with weekly interactive sessions

  • Weekly Office Hours with Annalee Kruger for real-time guidance and support

  • On-Demand Learning Modules to fit your schedule

  • Live Mentor Coaching and Supervision for hands-on skill building

  • Peer Coaching Sessions to practice and refine techniques

  • Assessments and Practical Evaluations to ensure real-world readiness

  • Optional Upgrade to ongoing coaching, education, and support available after course completion for an additional fee

ASCA is built to support your success every step of the way—whether you're starting your coaching journey or expanding into the aging strategy field.

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Methods of Instruction

  • Live Coaching and Mentor Feedback

  • Expert Lectures and Case Studies

  • Peer Coaching Practice Sessions

  • Written Assignments and Practical Aging Plan Development

  • Assessments Based ASCA Standards

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At ASCA, our goal is to ensure you graduate fully prepared to lead families through the aging journey with professionalism, compassion, and the confidence that only high-level training can provide.

Ready to get started?

Accreditation and Certification

The Aging Strategy Coaching Academy (ASCA) is proud to uphold the highest standards in professional coaching and aging care education. Our programs offer world-class, ethically grounded training rooted in practical coaching skills, compassionate communication, and real-world application. Our coach approach ensures a high-quality learning experience designed to equip you for lasting success in the field.

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Upon completing the program, students will earn an ASCA Certified Aging Strategy Coach credential, demonstrating expertise in aging planning, family communication, caregiving navigation, and coaching excellence. This certification empowers graduates to position themselves as trusted leaders in the growing fields of aging strategy, caregiving advocacy, and eldercare consulting. It also serves as a strong differentiator for coaches seeking to expand their services to meet the needs of aging clients and their families.

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At ASCA, we believe learning never truly ends. Alumni enjoy lifetime access to attend any completed same-level class at no additional cost, keeping skills sharp and knowledge up to date. Graduates are also invited to participate in live virtual trainings, retreats, and continuing education sessions. Those interested may join the ASCA Affiliate Program, partnering with Care Right Inc. to further grow their business impact. To maintain the highest ethical standards, all ASCA credentialed coaches are required to complete annual ethics testing, with full support provided by our academy every step of the way.

Admissions

At the Aging Strategy Coaching Academy (ASCA), we are passionate about welcoming students who are committed to learning, growing, and leading with excellence. Our admissions process is designed to be straightforward while ensuring we uphold the highest standards for our future Aging Strategy Coaches.

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How to Apply

  • Complete and submit the Enrollment Application

  • Provide proof of a high school diploma or equivalent

  • Submit a valid, unexpired legal photo ID (Driver’s License or State-Issued ID)

  • Register for your selected courses and/or program track

Once your application has been reviewed, you will receive next steps for registration and onboarding.

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Prerequisites
Applicants must meet the following requirements to be eligible for admission:

  • Access to a reliable internet connection for live online classes

  • Commitment to attend all scheduled live, virtual, and retreat sessions

  • A willingness to learn, be coachable, and strive for professional excellence

  • Openness to the mentoring and supervisorial coaching process

  • Ability to meet the financial agreement (payment plans are available)

  • Successful completion of annual Ethics testing to maintain certification

We are looking for students who are not only eager to learn but also passionate about serving families and communities with compassion and professionalism.

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Tuition and Financing Options
ASCA offers a variety of payment plans to fit your financial needs, making it easy to invest in your future as a Certified Aging Strategy Coach. Full tuition details and financing options are available upon request during your consultation.

 

​Important Dates

  • Applications are accepted on a rolling basis—start your journey when you're ready!

  • New program cohorts begin monthly, offering flexibility to match your schedule.

  • Early application is encouraged as spots for each cohort are limited.

Ready to Get Started?

Ready to transform how families experience aging and caregiving? Enroll at the Aging Strategy Coaching Academy and become a certified Aging Strategy Coach through our rigorous, mentor‑led program. Whether you're expanding your impact, transitioning careers, or building a fulfilling consulting practice, ASCA offers the tools, support, and accreditation you need to succeed.

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Get in touch with our team to learn more.

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