top of page
ASCA Logo 1.png
ASCA website banner.png

Welcome to the Aging Strategist Coaching Academy (ASCA)!
Make a lucrative living while serving others.

At the Aging Strategist Coaching Academy (ASCA), we prepare coaches to guide families through the complexities of aging with confidence, compassion, and clarity. Our program, accredited by the International Coaching Federation (ICF), is the first of its kind focused entirely on proactive aging care planning and family dynamics.

​

For those who want to follow Care Right Inc.’s service model, ASCA provides the ideal training ground—offering tools, structure, and a proven approach that mirrors the successful methods used by Care Right to support families across the nation.

​

Through a true coach approach, ASCA students are mentored and supervised using the same coaching methods they will apply with future clients. Each student is paired with an experienced ASCA mentor or coach to ensure they meet both ICF and ASCA standards.

Business Team Research
Management Meeting
Ready to lead the way in aging strategy coaching?

Meet our Founder Annalee Kruger 

Round Annalee Headshot Red_edited.png

Annalee Kruger is a nationally recognized aging strategist with over 28 years of experience helping families take control of the aging journey with clarity, confidence, and compassion. As the founder of Care Right Inc., Annalee has worked alongside countless families, turning moments of overwhelm into opportunities for meaningful planning, stronger communication, and better outcomes for aging loved ones.

​

Driven by her passion to change how families approach aging, Annalee created the Aging Strategist Coaching Academy (ASCA)—the first accredited program of its kind. Through ASCA, she is training a new generation of Aging Strategists, empowering professionals to lead families with expertise, empathy, and a proactive mindset in an increasingly complex world of care.

​

Annalee believes that with the right guidance, every family can move from crisis to confidence. Her mission is to inspire lasting change in the way we prepare for and experience the aging journey. Learn more at CareRightInc.com.

About the Aging Strategist Coaching Academy (ASCA)

The Aging Strategist Coaching Academy (ASCA) was founded by Annalee Kruger, a nationally recognized aging expert with over 28 years of experience supporting families through caregiving, dementia progression, and long-term care planning. After decades of watching families struggle with aging-related crises—and seeing professionals unequipped to help—Annalee set out to change the landscape. ASCA was created to fill this critical gap: to train compassionate, highly skilled coaches who can proactively guide families through the aging journey with clarity, empathy, and confidence.

​

ASCA is the only coaching program that provides comprehensive training on the real-world issues families face—including family meetings, family dynamics, aging, caregiving, dementia, senior care costs and options, and end-of-life planning. This program goes far beyond theory, preparing coaches to lead families with sensitivity, structure, and purpose.

​

We are proud to uphold the highest standards set by the International Coaching Federation (ICF). Our curriculum is grounded in ICF’s Core Competencies and Code of Ethics, and every student receives personalized mentorship and supervision using the same coaching approach they will apply with clients. At ASCA, we don’t just certify coaches—we shape confident leaders in aging care planning.

​

Our Vision:
To elevate the way families experience aging by developing a new generation of highly trained, compassionate Aging Strategist Coaches who lead with expertise and integrity.

​

Our Mission:
To deliver world-class, ICF-aligned education that empowers coaches to support families through proactive aging planning, improved communication, and advocacy—transforming crisis into confidence, and overwhelm into peace of mind.​

Programs & Curriculum

At the Aging Strategist Coaching Academy (ASCA), our program is thoughtfully designed to prepare you for real-world aging strategy coaching while aligning with the highest International Coaching Federation (ICF) standards. Our structure ensures a rich, practical learning experience rooted in coaching excellence, aging care expertise, and family dynamics support.

​

Program Overview

The Aging Strategist Coaching Academy (ASCA) is a 100% online program designed to fit seamlessly into your professional life while offering a comprehensive, guided learning experience. The certification spans six months and includes over 150 hours of structured learning modules. Most students complete the program within four to six months, depending on their schedule and pace.

 

The curriculum combines expert-led instruction, peer collaboration, mentor coaching, and hands-on application. Students are immersed in aging planning, dementia navigation, family communication, and advocacy, all while developing coaching skills grounded in ICF Core Competencies. Weekly live virtual classes, office hours with founder Annalee Kruger, and ongoing mentorship ensure each student receives personalized support and guidance aligned with both ICF and ASCA standards.

​

Key Learning Outcomes
By completing the ASCA program, you will:

  • Master ICF Core Competencies and ethics in a caregiving and aging planning context

  • Facilitate family meetings with confidence and neutrality

  • Build proactive Aging Plans tailored to each client’s needs

  • Navigate difficult family dynamics with empathy and strategy

  • Advocate effectively for aging individuals and vulnerable adults

  • Provide actionable coaching support to families in both proactive and crisis situations

 

Course Topics & Modules

  • Foundations of Aging Strategy Coaching

  • Understanding Aging, Dementia Progression, and Care Options

  • Mastering the Family Meeting Process

  • Building and Implementing Aging Plans

  • Navigating Family Conflict and Communication Barriers

  • Advocacy and Protecting Vulnerable Adults

  • Ethical Considerations and Professional Practice in Aging Strategy Coaching

  • Preparing for Certification and Ongoing Professional Development

​

Duration & Format

Your training experience will include:

  • Live Virtual Classes (weekly sessions)

  • Weekly Office Hours with Annalee Kruger for real-time guidance and support

  • On-Demand Learning Modules

  • Live Mentor Coaching and Supervision

  • Peer Coaching Sessions

  • Assessments and Practical Evaluations

ASCA is built to support your success every step of the way—whether you're starting your coaching journey or expanding into the aging strategist field.

​

Methods of Instruction

  • Live Coaching and Mentor Feedback

  • Expert Lectures and Case Studies

  • Peer Coaching Practice Sessions

  • Written Assignments and Practical Aging Plan Development

  • Assessments Based on ICF Core Competencies and ASCA Standards

​

At ASCA, our goal is to ensure you graduate fully prepared to lead families through the aging journey with professionalism, compassion, and the confidence that only high-level training can provide.

Ready to get started?

ICF Accreditation and Certification

The Aging Strategist Coaching Academy (ASCA) is proud to align its programs with the rigorous standards of the International Coaching Federation (ICF), the global leader in setting professional coaching standards. ICF accreditation ensures that ASCA students receive world-class, ethically grounded training, rooted in the ICF Core Competencies and Code of Ethics. Our coach approach guarantees a high-quality learning experience designed to equip you for real-world success.

​

Upon completing the program, students will earn an ASCA Certified Aging Strategist Coach credential, demonstrating expertise in aging planning, family communication, caregiving navigation, and coaching excellence. This certification empowers graduates to position themselves as trusted leaders in the growing fields of aging strategy, caregiving advocacy, and eldercare consulting. It also serves as a strong differentiator for coaches seeking to expand their services to meet the needs of aging clients and their families.

​

At ASCA, we believe learning never truly ends. Alumni enjoy lifetime access to attend any completed same-level class at no additional cost, keeping skills sharp and knowledge up to date. Graduates are also invited to participate in live virtual trainings, retreats, and continuing education sessions. Those interested may join the ASCA Affiliate Program, partnering with Care Right Inc. to further grow their business impact. To maintain the highest ethical standards, all ASCA credentialed coaches are required to complete annual ethics testing, with full support provided by our academy every step of the way.

Admissions

At the Aging Strategist Coaching Academy (ASCA), we are passionate about welcoming students who are committed to learning, growing, and leading with excellence. Our admissions process is designed to be straightforward while ensuring we uphold the highest standards for our future Aging Strategist Coaches.

​

How to Apply

  • Complete and submit the Enrollment Application

  • Provide proof of a high school diploma or equivalent

  • Submit a valid, unexpired legal photo ID (Driver’s License or State-Issued ID)

  • Register for your selected courses and/or program track

Once your application has been reviewed, you will receive next steps for registration and onboarding.

​

Prerequisites
Applicants must meet the following requirements to be eligible for admission:

  • Access to a reliable internet connection for live online classes

  • Commitment to attend all scheduled live, virtual, and retreat sessions

  • A willingness to learn, be coachable, and strive for professional excellence

  • Openness to the mentoring and supervisorial coaching process

  • Ability to meet the financial agreement (payment plans are available)

  • Successful completion of annual Ethics testing to maintain certification

We are looking for students who are not only eager to learn but also passionate about serving families and communities with compassion and professionalism.

​

Tuition and Financing Options
ASCA offers a variety of payment plans to fit your financial needs, making it easy to invest in your future as a Certified Aging Strategist Coach. Full tuition details and financing options are available upon request during your consultation.

 

​Important Dates

  • Applications are accepted on a rolling basis—start your journey when you're ready!

  • New program cohorts begin monthly, offering flexibility to match your schedule.

  • Early application is encouraged as spots for each cohort are limited.

bottom of page